We design for good causes.
We design for great clients.
And we have fun times while we do it.

Our passionate process uses art and design to teach what branding can do.

ONE

Initial Consultation

We meet and use a voice, style, and values worksheet to help kick things off. The worksheet helps identify your brand personality. We outline your ideas for the brand and the specific deliverables needed for the project.

Deliverables:
Results from the vision worksheet
Summary of needs
A few laughs

TWO

Brand Audit

Now it starts to get good. We take you through our brand assessment tools to help us, and you, learn more about your brand. We learn about the market you are in and the goals for the project.

Deliverables:
Brand Assesment summary
A new, focused view of your brand
More laughs
  

THREE

Mood boards & Archetypes

Using the information from the consultation and research, we identify what archetypes your company is. We use those archetypes to create paths for 2-3 mood boards. Each board gives you a different path for your brand. We highlight visual assets, typography, color, and photo treatments.

Deliverables:
Archetype descriptions
2-3 Mood boards
Excitement about your brand!

FOUR

Sketches & Concepts

Based on the feedback from the mood boards, we start sketching ideas for your logo. First, we will present you digital sketches in black and white. You will choose about 2-3 logos for us to move forward with. Then we will present your refined choices with some mockups. After this round, we will refine your final choice, typography, and colors.

Deliverables:
1 round of sketches
2 rounds of digital concepts
Steps towards a new you

FIVE

Final Design

The moment you’ve been waiting for – a real, living breathing logo. We will give you logo files for every need – web, print, social media, large-format printing, etc.

Deliverables:
Eps, jpg, and png formats
Horizontal and vertical versions
Color and B+W
Brand color values in rgb, cmyk, and hex#

Branding Packages

We offer three different levels of branding.

All Packages start with a free initial consultation up to 1 hour.

Branding Lite | Level 1

Already know your mission? Already know who you want to be? This package is for you.

This package does not include the Brand Assessment phase.

Starter Package | Level 2

This package contains everything you need to start or refresh your brand. It will help you discover who you are and why you do what you do before we start your logo.

This package includes everything detailed in the above process.

Peace of Mind Package | Level 3

Want to get it all done at once? This package goes beyond creating just your logo, giving you the assets you need to get up and running.

This package includes everything detailed above, plus:

Brand Guidelines 
A brand guide is like a brand bible. It is a document that tells you how, when, and where to use your brand assets including the logo, typography, colors, and patterns.
See an example.

Up to 5 Marketing Materials
Picked from the following list: poster, business card, postcard, rack card, facebook cover, or apparel.
Custom options also available.