This simple logo tells a much larger story. The company specialized in masonry techniques, so the rectangles are a nod to bricks. Two of the owners were way over 6 feet tall and the third owner was barely over 5 feet, which is shown through the configuration of the “bricks”. The color came from HGH Construction’s use of environmentally friendly, or green, practices, as well as the fact that one of the owners was from Ireland. The owners loved explaining the deeper meaning behind their logo.
Categories: Print Design, Brand Development
Client: HGH Construction
Role: Lead Designer
We carried the brick motif to the letterhead and business card.