TriMax Health & Fitness

Brand Creation for Whole Body Health

TriMax Health & Fitness offers a new approach to helping clients reach their fitness goals and manage their overall health and wellness. Their innovative approach to fitness required a brand that represents strength, balance, and wellness. 

Project Details

Client Trimax Well Fit
Date December 2015
Skills Logo Design, Brand Development


TriMax anticipated having to use the logo in a variety of applications. We kept the brand consistent yet flexible. 

The Process

In our initial sketches, we focused on using rectangles and bold text to represent balance and strength.