![](https://www.odvant.com/wp-content/uploads/2016/09/beer_mockup.jpg)
Sutliff Avenue Brewery
This was a concept for a homebrewer’s label. I used hand lettering and illustration to convey an older, worn city feel. The brown paper added an extra texture, also alluding to a handmade craft. And the beer was pretty good, too.
Project Details
Categories: Print Design, Hand Lettering, Illustration
Client: Sutliff Avenue Brewery
Role: Lead Designer, Illustrator
SKETCHES
Hand lettering always takes a little more time. First I cleaned up my initial pencil sketches. Then I inked in my final choice. Finally, I scanned it in to add color and more texture. I love getting my hands dirty with these projects.
![](https://www.odvant.com/wp-content/uploads/2016/09/homebrewed_scan.jpg)
![](https://www.odvant.com/wp-content/uploads/2016/09/inked_sketch.jpg)
![](https://www.odvant.com/wp-content/uploads/2016/09/final_art.jpg)