Sutliff Avenue Brewery

This was a concept for a homebrewer’s label. I used hand lettering and illustration to convey an older, worn city feel. The brown paper added an extra texture, also alluding to a handmade craft. And the beer was pretty good, too.

Project Details

Categories: Print Design, Hand Lettering, Illustration
Client: Sutliff Avenue Brewery
Role: Lead Designer, Illustrator


Hand lettering always takes a little more time. First I cleaned up my initial pencil sketches. Then I inked in my final choice. Finally, I scanned it in to add color and more texture. I love getting my hands dirty with these projects.