#OddThoughts

Branding tips and tricks to help your business, and other odd thoughts from us

Women’s Entrepreneurship Week 2024

Women’s Entrepreneurship Week 2024

There’s less than a week until Women’s Entrepreneurship Week!!! Woo hoo! (Or maybe WEW-hoo?) For those of you not familiar with WEW, it is an inspiring week full of informative speakers, interactive workshops, and nonstop networking opportunities. Over 80 women and...

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Get your Brand aligned in 2024

Get your Brand aligned in 2024

Towards the end of the year, like most of you, we are reflecting on our progress. We review various aspects of our business operations, such as sales, marketing, and customer service. As a brand agency, we also conduct a thorough evaluation of our work, analyzing both...

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What Makes a Strong Nonprofit Brand?

What Makes a Strong Nonprofit Brand?

What Makes a Strong Nonprofit Brand? Your nonprofit has a compelling story to tell, but it’s currently not resonating with your audiences. What is the best way to tell that story? Brand Strategy! Nonprofit organizations need a solid brand strategy to create brand...

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Checklist #3: Social Media

Checklist #3: Social Media

Let's Be Social  Ah, social media. It was supposed to be the cheap, easy way to promote your business. But, if you don't have it setup right from the beginning, it becomes an inefficient burden. Here are several ways to make your social media work for you:1. Decide...

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Storytelling

Storytelling

Good branding is foundational to a good business. Consumers make most decisions based on emotions. Harvard Business School professor Jerry Zaltman says that 95% of our purchase decision-making takes place subconsciously. It's science! How can your brand connect...

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Brand Management for ULC

Brand Management for ULC

Being part of your team We have been collaborating with Urban Learning Collaborative as their design, communications, and marketing vendor since 2018. Our partnership has involved launching new event series, introducing new products, a full rebrand, and maintaining...

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Checklist #2: Get Your Domain

Checklist #2: Get Your Domain

What's in a Name.com?  Remember the good old days when you could name your business just about anything and you never had to worry about SEO? Or worry that companies in other countries had that name? Yeah, that doesn't happen anymore. Even if you do not have...

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