#OddThoughts
Branding tips and tricks to help your business, and other odd thoughts from us
Navigating Branding on a Budget: Tips for Small Businesses and Nonprofits
You're passionate about your small business or nonprofit, but let's face it – budgets can be tight. The good news? You don't need a bottomless wallet to elevate your brand. In this post, we're diving into cost-effective branding and marketing strategies tailored to...
Get your Brand aligned in 2024
Towards the end of the year, like most of you, we are reflecting on our progress. We review various aspects of our business operations, such as sales, marketing, and customer service. As a brand agency, we also conduct a thorough evaluation of our work, analyzing both...
Brand Strategy Case Study: In Context, Inc.
Retro Rebrand for In Context In Context, Inc., helps digitally inexperienced business owners with their content marketing by giving them a framework to build their presence online. After several years in business, CEO and owner, JC Cheney, knew the brand needed a...
What Makes a Strong Nonprofit Brand?
What Makes a Strong Nonprofit Brand? Your nonprofit has a compelling story to tell, but it’s currently not resonating with your audiences. What is the best way to tell that story? Brand Strategy! Nonprofit organizations need a solid brand strategy to create brand...
Checklist #3: Social Media
Let's Be Social Ah, social media. It was supposed to be the cheap, easy way to promote your business. But, if you don't have it setup right from the beginning, it becomes an inefficient burden. Here are several ways to make your social media work for you:1. Decide...
Storytelling
Good branding is foundational to a good business. Consumers make most decisions based on emotions. Harvard Business School professor Jerry Zaltman says that 95% of our purchase decision-making takes place subconsciously. It's science! How can your brand connect...
Brand Management for ULC
Being part of your team We have been collaborating with Urban Learning Collaborative as their design, communications, and marketing vendor since 2018. Our partnership has involved launching new event series, introducing new products, a full rebrand, and maintaining...
Checklist #2: Get Your Domain
What's in a Name.com? Remember the good old days when you could name your business just about anything and you never had to worry about SEO? Or worry that companies in other countries had that name? Yeah, that doesn't happen anymore. Even if you do not have...
Process
The Importance Of Process Many people outside of the creative and communication fields seem mystified by how we get our ideas. In their eyes the process seems quick and painless. But as we know, it is actually long and painful. Creativity is a process and we need to...
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Resources for Nonprofits
- Free Nonprofit Resources at Nonprofithub.org
- Tools and discounts at Philanthropyu.org
- Find a community at Tangoalliance.org
- Research findings at Councilofnonprofits.org
Food Recommendations
Fun Stuff to Click
- The musical time machine
- A designer creates one logo every day for a year
- Beautiful mushroom arrangements