#OddThoughts
Branding tips and tricks to help your business, and other odd thoughts from us
What Makes a Strong Nonprofit Brand?
What Makes a Strong Nonprofit Brand? Your nonprofit has a compelling story to tell. But, what is the best way to tell that story? Branding! Nonprofit organizations need a solid brand strategy to create brand recognition. It’s not just a logo. It’s not just a tagline....
Checklist #3: Social Media
Let's Be Social Ah, social media. It was supposed to be the cheap, easy way to promote your business. But, if you don't have it setup right from the beginning, it becomes an inefficient burden. Here are several ways to make your social media work for you:1. Decide...
Storytelling
Good branding is foundational to a good business. Consumers make most decisions based on emotions. (Harvard Business School professor Jerry Zaltman says that 95% of our purchase decision-making takes place subconsciously. It's science.) How can you connect emotionally...
Checklist #2: Get Your Domain
What's in a Name.com? Remember the good old days when you could name your business just about anything and you never had to worry about SEO? Or worry that companies in other countries had that name? Yeah, that doesn't happen anymore. Even if you do not have...
Process
The Importance Of Process Many people outside of the creative and communication fields seem mystified by how we get our ideas. In their eyes the process seems quick and painless. But as we know, it is actually long and painful. Creativity is a process and we need to...
Importance of Goals & Benchmarks
Importance of Goals & Benchmarks We have lived and learned from this quote, "Having a clear, compelling goal mobilizes your focus toward actionable behavior." We found it on Forbes.com in an article titled 5 Reasons Why Goal Setting Will Improve Your Focus. Back...
Rebranding Gone Wrong
I am all about rebranding. It's what I do for a living. As organizations evolve, grow, change their products, or have a better understanding of what they are offering, a brand refresh is a must. Sometimes that means changing or modifying a logo. But, not always. NYC...
Checklist #1: Business Plan
Be A Man - or Woman - With A Plan When you have a great idea that you want to share with the world, you want to share it with the world as soon as possible. (Remember the end of "Harry Met Sally"? Yeah, it's like that.) Our current "Fail big, fail often" culture...
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Resources for Nonprofits
- Free Nonprofit Resources at Nonprofithub.org
- Tools and discounts at Philanthropyu.org
- Find a community at Tangoalliance.org
- Research findings at Councilofnonprofits.org
Food Recommendations
Fun Stuff to Click
- The musical time machine
- A designer creates one logo every day for a year
- Beautiful mushroom arrangements