#OddThoughts

Branding tips and tricks to help your business, and other odd thoughts from us

What Makes a Strong Nonprofit Brand?

What Makes a Strong Nonprofit Brand?

What Makes a Strong Nonprofit Brand? Your nonprofit has a compelling story to tell. But, what is the best way to tell that story? Branding!  Nonprofit organizations need a solid brand strategy to create brand recognition. It’s not just a logo. It’s not just a tagline....

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Checklist #3: Social Media

Checklist #3: Social Media

Let's Be Social  Ah, social media. It was supposed to be the cheap, easy way to promote your business. But, if you don't have it setup right from the beginning, it becomes an inefficient burden. Here are several ways to make your social media work for you:1. Decide...

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Storytelling

Storytelling

Good branding is foundational to a good business. Consumers make most decisions based on emotions. (Harvard Business School professor Jerry Zaltman says that 95% of our purchase decision-making takes place subconsciously. It's science.) How can you connect emotionally...

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Checklist #2: Get Your Domain

Checklist #2: Get Your Domain

What's in a Name.com?  Remember the good old days when you could name your business just about anything and you never had to worry about SEO? Or worry that companies in other countries had that name? Yeah, that doesn't happen anymore. Even if you do not have...

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Process

Process

The Importance Of Process  Many people outside of the creative and communication fields seem mystified by how we get our ideas. In their eyes the process seems quick and painless. But as we know, it is actually long and painful. Creativity is a process and we need to...

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Importance of Goals & Benchmarks

Importance of Goals & Benchmarks

Importance of Goals & Benchmarks  We have lived and learned from this quote, "Having a clear, compelling goal mobilizes your focus toward actionable behavior." We found it on Forbes.com in an article titled 5 Reasons Why Goal Setting Will Improve Your Focus. Back...

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Rebranding Gone Wrong

Rebranding Gone Wrong

I am all about rebranding. It's what I do for a living. As organizations evolve, grow, change their products, or have a better understanding of what they are offering, a brand refresh is a must. Sometimes that means changing or modifying a logo. But, not always. NYC...

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Checklist #1: Business Plan

Checklist #1: Business Plan

Be A Man - or Woman - With A Plan  When you have a great idea that you want to share with the world, you want to share it with the world as soon as possible. (Remember the end of "Harry Met Sally"? Yeah, it's like that.) Our current "Fail big, fail often" culture...

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