Rebranding Gone Wrong

Rebranding Gone Wrong

I am all about rebranding. It’s what I do for a living. As organizations evolve, grow, change their products, or have a better understanding of what they are offering, a brand refresh is a must. Sometimes that means changing or modifying a logo. But, not always....
Checklist #1: Business Plan

Checklist #1: Business Plan

Be A Man – or Woman – With A Plan  When you have a great idea that you want to share with the world, you want to share it with the world as soon as possible. (Remember the end of “Harry Met Sally”? Yeah, it’s like that.) Our current...