#OddThoughts

Branding tips and tricks to help your business, and other odd thoughts from us

Importance of Goals & Benchmarks

Importance of Goals & Benchmarks

Importance of Goals & Benchmarks We have lived and learned from this quote, "Having a clear, compelling goal mobilizes your focus toward actionable behavior." We found it on Forbes.com in an article titled 5 Reasons Why Goal Setting Will Improve Your Focus. Back...

read more
Rebranding Gone Wrong

Rebranding Gone Wrong

I am all about rebranding. It's what I do for a living. As organizations evolve, grow, change their products, or have a better understanding of what they are offering, a brand refresh is a must. Sometimes that means changing or modifying a logo. But, not always. NYC...

read more
Checklist #1: Business Plan

Checklist #1: Business Plan

Be A Man - or Woman - With A Plan  When you have a great idea that you want to share with the world, you want to share it with the world as soon as possible. (Remember the end of "Harry Met Sally"? Yeah, it's like that.) Our current "Fail big, fail often" culture...

read more

Don’t Miss a Post

Sign-up for our newsletter
Resources for Nonprofits
Fun Stuff to Click