by odvantcreative | Jul 14, 2023 | Branding
Good branding is foundational to a good business. Consumers make most decisions based on emotions. Harvard Business School professor Jerry Zaltman says that 95% of our purchase decision-making takes place subconsciously. It’s science! How can your brand connect...
by odvantcreative | Jul 1, 2023 | Nonprofit
Being part of your team We have been collaborating with Urban Learning Collaborative as their design, communications, and marketing vendor since 2018. Our partnership has involved launching new event series, introducing new products, a full rebrand, and maintaining...
by odvantcreative | Jun 23, 2023 | Naming, Starting Out
What’s in a Name.com? Remember the good old days when you could name your business just about anything and you never had to worry about SEO? Or worry that companies in other countries had that name? Yeah, that doesn’t happen anymore. Even if you do not...
by odvantcreative | Jun 3, 2023 | Branding, Starting Out
The Importance Of Process Many people outside of the creative and communication fields seem mystified by how we get our ideas. In their eyes the process seems quick and painless. But as we know, it is actually long and painful. Creativity is a process and we need to...
by odvantcreative | May 15, 2023 | Business, Work Ethic
Importance of Goals & Benchmarks We have lived and learned from this quote, “Having a clear, compelling goal mobilizes your focus toward actionable behavior.” We found it on Forbes.com in an article titled 5 Reasons Why Goal Setting Will Improve Your...
