Brand Management for ULC

Brand Management for ULC

Being part of your team We have been collaborating with Urban Learning Collaborative as their design, communications, and marketing vendor since 2018. Our partnership has involved launching new event series, introducing new products, a full rebrand, and maintaining...
Checklist #2: Get Your Domain

Checklist #2: Get Your Domain

What’s in a Name.com?  Remember the good old days when you could name your business just about anything and you never had to worry about SEO? Or worry that companies in other countries had that name? Yeah, that doesn’t happen anymore. Even if you do not...
Process

Process

The Importance Of Process  Many people outside of the creative and communication fields seem mystified by how we get our ideas. In their eyes the process seems quick and painless. But as we know, it is actually long and painful. Creativity is a process and we need to...
Importance of Goals & Benchmarks

Importance of Goals & Benchmarks

Importance of Goals & Benchmarks We have lived and learned from this quote, “Having a clear, compelling goal mobilizes your focus toward actionable behavior.” We found it on Forbes.com in an article titled 5 Reasons Why Goal Setting Will Improve Your...
Rebranding Gone Wrong

Rebranding Gone Wrong

I am all about rebranding. It’s what I do for a living. As organizations evolve, grow, change their products, or have a better understanding of what they are offering, a brand refresh is a must. Sometimes that means changing or modifying a logo. But, not always....