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The Heart Haus

A Place To Call Home

Heart Haus is an experiment in collaborative living, working and playing. They want to be a “house-tel” in Milwaukee, both home and hostel to friends and strangers alike. Future plans include workshop spaces, a soup bar, art collaboration and more. They wanted their brand to be energetic, iconic, and inclusive.


Project Details

Client The Heart Haus
Date Winter 2016
Skills Brand Strategy, Logo Design

Haus Is Where The Heart Is

Heart Haus is paving a new path, with a broad new vision for their future. They needed the logo to be flexible, ready to use for any application. We made sure our design could be used with just the icon, just the type, and in different colors if needed.

Pattern Concept

As Heart Haus’s identity evolves, we are concepting ways to apply their brand to different mediums. For instance, they can use the color pattern for business cards, posters, their website, or social media.

Long Road To Home

We tried lots of different ways to show the love of this house. Here is a sneak peak at some of our favorites.