Nothing Is What It Seems – Augmented Experience

Augmented Art Comes To Milwaukee

Spectacle Art Group is a newly formed art group that had its debut show, Nothing Is What It Seems, at Gallery 2622 on February 3rd, 2017. Spectacle uses technology to enhance visual art. For this show, Spectacle used Augmented Reality, which allows an artist to overlay extra content on their artwork when scanned using a mobile device. Odvant organized the AR experiences and created marketing materials for the show.

Project Details

Client Spectacle Art Group
Date Winter 2017
Skills Augmented Reality (AR) Implementation, AR Content Creation, Video Editing, Motion Graphics

Connecting The Path

A big part of this organization is making connections between Milwaukee organizations, key community members, and families. We referenced these new connections using the negative space in the eight.

Here are two different horizontal versions of the logo.

Guiding The Experience

We provided instructions to help gallery visitors access the AR experience.

I loved working with Odvant Creative. The process they took us through to design our logo and branding was so empowering. It wasn’t just about the finished product – the process challenged us to think deeply about who we are as an organization and how we want to be seen and known by our community. Nydia and Dena are personable, responsive, intuitive, and knowledgeable. It is clear that they really care about their clients and invest their full energy into their work. Inspirational!

Kari Hanson

Turnaround Arts Manager, Milwaukee Public Schools